The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything.
Your information should answer who, what, where, when, why, and how right off the bat. Implementation plan - outline the schedule for taking your business from the planning stage to opening your doors. Executive Summary Your executive summary is the first chapter and first step in writing a business plan.
Unless you plan to open a grocery store, you should be unlikely to answer, "Everyone! Are you the free service?
Streamlined operations? Successful businesses create customer value by solving problems. Point out professional successes and articulate responsibilities from a high-level; for example if you successfully managed a project to [fill in the blank], state what the budget was, how many people you oversaw, and if you came in under budget definitely state it.
Research, research, research. You will want to do a decent amount of research prior to writing this section, and it is recommended that this section be written after completing the industry analysis and marketing plan so that you are able to articulate specific details related to your industry.