Specific keywords and phrases uttered by customers could help the retailer understand and address problems. GoPro Yahoo Finance, And that's teeing us up we believe famously for our new lineup refresh later this year because everybody's expectation is we're going to deliver something exciting, and you can be darn sure that, that's what we've got on tap.
If you have a problem, break your phone, that's a big inconvenience So our super customer is somebody who's interested in activity on one side and capture on the other side as a hobby and where those two markets intersect, you've got a super-customer that we're very focused on super-serving.
So the last couple of years, we're trying new things and then this last year, which has been our most successful year in the past three, has been focused on super-serving our core customer, building them the best GoPro possible, focusing our marketing efforts on making them aware of how great our new lineup.
Though GoPro, Inc.
The entry barrier is high due to responsiveness and sensitivity of technological advancement and it is not easy for any of the company to attain the level of competitiveness at which GoPro has been operating.
It was, from our reckoning, a very good product But let's rewind a bit. As it relates to smartphones, yes, they continue to become more capable, but so does a GoPro.
Its media production team conducts regular travel to capture images using GoPro equipment, which helps aid design and inspire concepts for new devices. Many retailers rely on opt-in surveys and human observation to drive business understanding, but this leaves many insights untapped.