Describe the history and business of kodak and fujifilm

Kodak vs fuji case study

Fuji still went through a number of years of losing profit because of making film manufacturing and sales its main business, but eventually Top Management had to implement new strategies. The first roll film cameras that this company produced were called Kodak. It also tapped into the health sector, producing medical equipment that includes X-ray imaging and chemicals Fujifilm, n. Access articles about the history , business approaches, management, and marketing of Eastman Kodak and Fujifilm. The lower-level management team gives the upper-level management team positive or negative feedback on the operation issues, problems, and performance of a company in order for all operations to run correctly and smoothly. Even though Eastman Kodak Company made several reductions and exited non-core businesses, it is adapting to the current market and concentrating on business products and services. Eastman launched the ease to photography, the first simple click camera, photography equipment, film, paper, and color chemicals.

The changes included eliminating the cameras and film portion of the company and focusing more on commercial markets. Note: Wikipedia and other Websites do not qualify as academic resources.

Why did kodak fail and fujifilm succeed

Combining different skills and allowing employees to work together as a team to get a Clients order completed. Even though it has decided to eliminate the motion picture film products, Fujifilm has a multitude of other resources that embraces innovation. Management successfully employed new businesses and ventures alongside its photography production. Kodak failed in the innovative management process of running a company which led to their bankruptcy. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U. EICC focuses on issues that relate to the safety of the workers, verifying that workers are treated with respect and dignity and they also evaluate manufacturers and suppliers on their processes to make sure that they are environmentally responsible. In doing so, he made a complicated process easy to use and accessible to nearly everyone. They are currently participating in the Electronic Industry Citizenship Coalition EICC to assist with addressing manufacturers and suppliers working conditions. This enabled Fujifilm to achieve profits depending on the preferences of their various customer bases. Hopefully, Kodak management has learned from the mistakes of the past and be a respected brand. When the industry changed both companies were impacted, but due to very unique management styles and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared Chapter 11 Bankruptcy in Even when they were advised that the move to digital technology was necessary, management still refused to take action. It has developed a strategy to promote growth for businesses and to accelerate its global expansion by concentrating its management resources in healthcare, functional materials and document solutions.

Eastman's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil. With the beginning of the digital era, both companies were aware that they would need to keep up with the new demand.

what happened to kodak

Describe the history and core business of each company. Kodak kept high-level digital camera design in house, continued to conduct research and development in digital still cameras, and retained all intellectual property and patents.

The rapid innovation of processor, approximately every quarter by Intel Company, put no choice for computer producers including Apple except to adopt the new technology.

Kodak film

Initially, they started off as a photography and imaging company, then diversified into different other products such as digital cameras, cosmetology, and medical equipment. It was founded in and known for its pioneering technology and innovative marketing. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Management successfully employed new businesses and ventures alongside its photography production. This ensures that these measures and values are integrated in all company procedures. Even though they dropped the ball on the digital technology, Kodak got the credit for the digital invention. Kodak needed to make changes sooner rather than later when their management made decisions that could help or hurt Kodak. Provide specific examples to support your response.

A customized camera back bearing the digital image sensor was mounted on a Nikon F3 body and released by Kodak in May; the company had previously shown the camera at photokina in Customers can provide a special piece of clothing that they want to hold on to and Lasting Memories will make any kind of bag that they choose.

The approach to management by Kodak and Fujifilm would evidently have minimal similarities but many differences.

Kodak history

There are ways to mitigate the risk of starting a business and ways to save one that is failing. By doing so, the company could expand in marketing faster, reliable, and satisfactory products in services to make customers return. As a business owner being able to reach and understand each customer will help in sales so profits will rise. Eastman's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil. This is what happens when supply does not keep up with demand. It helped to lead the revolution toward new, innovative cameras and film technology during the s and s. Discuss Words: - Pages: 9 Kodak and Fujifilm Abstract This paper will explain the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Look at three ways any company could build in flexibility to back up its decision-making process in order to adapt to changing market conditions. It has developed a strategy to promote growth for businesses and to accelerate its global expansion by concentrating its management resources in healthcare, functional materials and document solutions. Eastman Kodak Company was the first to develop a digital Kodak vs. As humans, we have unlimited wants and limited resources.

Initially, they started off as a photography and imaging company, then diversified into different other products such as digital cameras, cosmetology, and medical equipment.

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Describe The History Of Core Business Of Kodak